BAIT x SAUCONY SHADOW ORIGINAL CRUELWORLD 4 “MIDNIGHT MISSION”

For the 2014 holiday season, BAIT will launch the fourth chapter of its ongoing CruelWorld Initiative with Saucony, dubbed the “Midnight Mission.” The latest installment continues efforts to raise awareness and funding for important causes – this time focusing on Los Angeles’ Skid Row. The global exclusive CruelWorld 4 “Midnight Mission” will launch on Saturday, December 6 for $120 USD.

Continue reading for details about the shoe and the cause, plus information about The Midnight Mission, the non-profit organization that we will be supporting with proceeds of this release.

The “Midnight Mission” was designed to emphasize extreme comfort and ease. A combination of cozy fleece materials are used for the entire upper, creating a shoe that is lighter and more comfortable to help alleviate your daily activities. An iced outsole adds a clean touch to the bottom, while the tongue labels and insoles display a comfort-minded note from the design.

The concept was inspired by Los Angeles’ Midnight Mission located in the heart of Skid Row. Skid Row holds one of the largest stable populations of homeless in the United States.  The Midnight Mission is a non-profit organization that provides food, shelter, recreation, and counseling to the people of Skid Row. 2014 marks its 100th year in serving the community, closing this year with 1.1 million meals provided and counting. The CruelWorld 4 “Midnight Mission” is synonymous in its medium to provide comfort, ease, and recreation, yet at the same time bringing a stark contrast of awareness to the realities of Skid Row.

The previous CruelWorld 3 “Global Warning” initiative has funded a total $20,378.00 USD to the National Resources Defense Council to help fight against Global Warming.  In the same light, the CruelWorld 4 is looking to help fund and support the cause of the Midnight Mission for the people of Skid Row.

This collaboration is a global exclusive to BAIT. There will not be a wider or European release.