Available now / Online at BAITme.com / $120 USD
In 1985, one of Los Angeles’ rising basketball stars signed an endorsement deal with New Balance, prompting them to design their first-ever signature shoe for an individual athlete. The product of their efforts was James Worthy’s 740: a sneaker that was both understated and original, just like the personality and skillset of its namesake. The classic leather high-top was worn by Worthy for the rest of his illustrious career with the Lakers, which included three titles and a Finals MVP award. Generations later, New Balance is finally reintroducing the classic in all it glory, from the full-grain leather panels on the upper to the speed-lacing system and EVA-injected midsole. A clean and timeless white and black colorway arrives first, with more looks due in the coming months.
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