SAUCONY “STORY OF RUNNING” POP-UP SHOP – CRUELWORLD 2 UK LAUNCH

Last Friday, Saucony set up a pop-up shop in London as an ode to its storied history. Dubbed the “Story of Running,” this temporary retail space is lined with vintage product displays and current merchandise – and also promises some special surprises along the way. The shop kicked off its four-week installation with the first surprise: three of last year’s most sought-after collaborations, including our first “CruelWorld” Shadow Original.

This Thursday, the shop will continue the fireworks with its next special drop: the UK launch of the BAIT x Saucony “CruelWorld 2” Shadow Original. The second installment of our CruelWorld Initiative will be available in-store at 6PM.

The BAIT x Saucony “CruelWorld 2” launches in the UK on March 27, in-store at Saucony Originals “Story of Running” at 6PM.

68 Neal Street
London
WC2H 9PA

[ Photo Cred: Ravi Sidhu ]