Origin of the Snake: Behind the BAIT x Reebok “Snake” Question Mid [VIDEO]

How did BAIT come up with a new and unique take on one of the most popular basketball sneakers of all time? Check out the “Origin of the Snake” for the answer. The documentary-style video dives into the inspiration behind the BAIT x Reebok “Snake” Question Mid, our exclusive collaboration that launched this past weekend. Trace the history and evolution of the original Allen Iverson signature sneaker – from its original form in 1996 through our fresh spin on the design in 2013. While this limited collaboration immediately sold out upon release, be sure to stay tuned for updates on our future projects – who knows what we’ll tackle next?