BAIT scored an exciting milestone – a mention in the July 8, 2013 issue of Footwear News. FN is the must-read publication for senior executives in the footwear and fashion industry, providing them with the scoop on the latest trends, insider info, and business strategies. BAIT was mentioned in a section detailing the upcoming capsule collection between Lacoste Live and Tezuka Productions. The collection will feature graphics and designs based on legendary cartoonist Osamu Tezuka’s comics, including a limited-edition Broadwick sneaker that will only be available at Lacoste retail stores and three other boutiques in the US – BAIT being one of them. The shoes will arrive in September; in the meantime, hit the jump for a scan of the article!
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