After several months of planning and heightened anticipation, SDCC finally arrived and passed—and it was nothing short of a brilliant experience for all of us here at BAIT. It was the first Comic Con convention for most of us, and the eclectic environment was a refreshing surge of energy and excitement. Hot girls, friendly people, wild costumes, nights of drinking, waves of crowds, and most satisfying, a successful debut of our urban lifestyle brand: BAIT.
Showcasing an exclusive and limited assemblage of urban footwear, clothing, and products that successfully meld pop-culture into wearable, displayable, high-end fashion, our booth caught the attention of “nerds,” sneakerheads, executives, and celebrities alike.
Among our most neck-breaking pieces was our exclusive BAIT x Creative Recreation x Spongebob collection set for release in the end of August. Based on the popular Nickelodeon cartoon, Spongebob Square Pants, the collection features designs fashioned on our favorite characters, Spongebob, Squidward, Mr. Krabs, and Patrick, each getting their own signature sneaker and cap. “Each sneaker in the collection is laced with a special edition print and has been lined with an animation of the character itself. The shoe sits atop a White vulcanized sole, with the same design seen in translucent outsole.” Thanks Jazerai Lord of KicksOnFire.com, we couldn’t have said it better ourselves.
Our exclusive BAIT x ASICS “Rings” Pack also garnered A LOT of attention. The pack, designed to invoke the superhero spirit of the London games, is comprised of a quintet of shoes each one uniquely doused to match the color of a corresponding Olympic ring. Respectively jam-packed with micro details, there will be a limited quantity of the blue ring and yellow ring silhouettes available 12:00AM EST July 27!
Along with the “Rings” Pack we also displayed our exclusive BAIT x Marvel statues. Individually captured in a moment of action-packed intensity, Wolverine, Captain America, the Incredible Hulk, Black Spiderman, and Deadpool are sculpted in masterful charge. This collection was a definite hit with the comic-loving audience, not to mention the good people from CAPCOM, Disney, Legendary Pictures, Paramount, and many more major players with whom we were honored and excited to trade business cards. Our exclusive Marvel statue collection will be available only at BAIT starting mid-September, and stay tuned to see what our new emerging “alliances” (if you will) yield in the near future.
We’d like to give a special shout out to MINDStyle, ASICS, Marvel, Creative Recreation, Nickelodeon & Sponge Bob Square Pants, the NBA, Garey Baseman, and all those who were a major part of our success at San Diego Comic Con 2012! And most importantly we’d like to thank you and all those who showed interest in our work, kept our booth full, our reps busy, Q&A flowing, and showed genuine excitement in the evolution of culture, fashion, and lifestyle that is: BAIT.
We can’t wait to show you what we’re working on next, and hope to see as many of you as possible when our brick and mortar doors open in Diamond, California! Stay tuned and stay you.